On October 28, PHBS hosted its 19th Anniversary Alumni Homecoming Day and the 2nd Governing Council Meeting of PHBS Alumni Association. Hundreds of alumni from different programs returned to campus to recall the good old days and enhance their relationships. The one-day agenda also included various activities including family day, class reunions, and a lecture on business innovation.
The 2nd Governing Council Meeting of PHBS branch of PKU Alumni Association
PHBS Associate Dean Ren Ting Presides over the meeting
In the morning, the second council meeting of PHBS branch of Peking University Alumni Association was held in conference room 509, where more 60 participants, including school leaders and alumni representatives of various programs, converged to discuss the development plan of alumni networks and celebration for the school’s 20th anniversary.
Hai Wen, vice chairman of Peking University Council and founding dean of PHBS, gives opening remarks
Professor Hai Wen noted that a first-class business school not only needs first-class faculty, students, and administration, but also needs first-class alumni association. He emphasized that PHBS branch should uphold the principles of the PKU Alumni Association and continue to enhance alumni ties, facilitate career development, promote school affairs, and serve the community.
MA representative Wang Yan, EMBA representative Tang Zhengyu, MBA representative Yu Haiyong, and EDP representative Wang Xiaohui introduce alumni networks of each program
PHBS Associate Dean Zhang Fanshan elaborates on the Administrative Measures of PKU Alumni Association (PHBS branch) and strategic plans for alumni development. Schools leaders then grant appointment letters to the members of the second council
PHBS Dean Wang Pengfei gives remarks
Professor Wang Pengfei emphasized the importance of alumni networks and connections. He attributed the school’s rapid development since its establishment to the joint efforts from all PHBSers and hoped that everyone could continue to support the school’s future growth and undertakings.
Professor Hai Wen gives a closing speech
Professor Hai wrapped up by putting forward three hopes and requirements for the PHBS alumni branch: first, be responsible and try your utmost; second, have solid plans and focus on implementation; and third, communicate diligently and cooperate more. He emphasized that PHBS would continue to promote the development of the UK campus and make effective efforts to improve the school’s social and academic influence.
PHBS 20th Anniversary Celebration Launching Ceremony
The group photo of the meeting attendees
The highlight of afternoon activities was a lecture given by Professor Christoph H. Loch. He served as former dean of the Cambridge Judge Business School (CJBS) prior to joining PHBS this fall, and is professor of operations and technology management at CJBS. With his rich experience in business innovation and project management, Professor Loch spoke on “Spending Your Innovation Money on Strengthening Your Business Rather than on Vanity Projects.”
Professor Loch’s lecture on business innovation.
Professor Loch’s lecture on business innovation 
PHBS Associate Dean Ouyang Liangyi Presides over the lecture Professor Loch gives advice on how to select innovative projects
In his lecture, Professor Loch pointed out: Innovation not only refers to technology, but also includes any new changes that help improve the competitiveness of enterprises. In terms of small-and-medium enterprises, most new technologies are purchased externally rather than developed internally. Instead of choosing an innovation project based solely on the rate of return, you should carefully analyze your own strategy and select innovation projects based on your own disadvantages so as to achieve strategic goals, because financial data can be easily tampered with or manipulated. If the selected innovation project belongs to a new field that needs to be explored, you should first create a small project to tap into its potential.
To improve alumni engagement, each program also held homecoming activities such as class reunions, alumni talks, and family day, during which participants shared their accomplishments as well as aspirations.
A photo group of PHBS Family day
Parent-child activities
MA program class reunion
MBA program class meeting
Since its establishment, PHBS has trained more than thousands of business leaders, entrepreneurs, and managers. With more than 30,000 alumni forming a diverse and extensive network among business schools worldwide, PHBS alumni have become leaders in business, academia, and public affairs, and made crucial contributions to school’s continued success. To enhance alumni ties, PHBS often hosts its annual homecoming every fall semester. In the future, the PHBS branch of PKU Alumni Association will continue to bring together alumni from all classes in lifelong conversation and mutual cooperation.
By Annie Jin
Source: PR & Media Office, Dean's Office, HR Office, and Program Offices
