Assistant Professor
Research Fields
Digital Marketing, Emerging Technology, Generative AI, Blockchain, Entrepreneurship
Education
PhD in Marketing, London Business School, 2025
MS in Marketing, Columbia Business School, 2013
BA in Finance, Peking University, 2012
BA in Arts (Double major), Peking University, 2012
Working Papers
Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace, with Xu Zhang and Anja Lambrecht, Available on SSRN
Generative AI and Content Homogenization: The Case of Digital Marketing, with S. Alex Yang and Tong Wang, Available on SSRN
Work in Progress
Sales Manipulation on a Blockchain-Enabled Marketplace
